CLIENT: LogoHooks, a female-owned company targeting large audience venues where women needed some kind of fixture provided by the venue where they could place their purses during the progam. The logo had to communicate as quickly as possible what the product was a did. Using the "hook" portion of the name, I literally hooked the two words of the company name together for a rapid read. A specific direction was that the company collateral could not telegraph that it was a female-owned business in order to avoid a prejudgement of the product prior to a presentation. A primary red, with black and white was used to accomplish this.

For this company I prepared CAD drawings as well as sales sheets, brochures, stationery and ads. As the primary target was sports arenas, much of the collateral was designed with that in mind, featuring that part of the product showing where a potential advertiser's name could be placed.