CLIENT: GEX (German Engine Exchange) is a Kentucky-based company who wanted a logo which could be adapted in many ways, from a stationery package through print ads, trade show booths and promotional materials. The desired resulted from a rebuilt engine is of course, speed and reliability,so I used a metallic textured letter to indicate industrial yet polished, with a long low sans serif letter form to indicate speed. Various automotive elements have been added to ad and promotional materials (hats, banners, etc.) to reinforce the automotive theme.

I have worked for this client since the late 1980s Other automotive aftermarket clients have included Stull truck accessories and PowerBuilt Alternators and Generators among others.

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