CLIENT: The Bubble Gum Playhouse had a simple need - to attract children and to make it easy for adults to understand that this was children's entertainment. The name of the Studio City based company made it very easy to select elements to achieve their goal. Their applications for the logo included stationery and the like, but also magazine ads in children and parent's magazines, banners, posters, and various promotional products like backpacks, totes and tee shirts. A simple rounded logotype in bubble gum pink with the support type in a childlike font in primary and secondary colors did the trick.

This approach was repeated in the ads and posters with simplified illustrations in bright colors which can be seen in the illustration section of this website.